Party Pinks, Redheads, Moo Mix: productname range

These are the three taste designations for a new range of candy jars brought to the market by Perfetti Van Melle under the brand Fruittella.

The company sought names that sounded cheerful and distinctive while having a clear meaning and not infringing the numerous existing taste denotations for candy products.

This name fits well with the design, enabling the brand to convey the experience already in the store.

Globrands developed these names, the other two in the series, Hearts Of Fruit and Sour Drinks, Perfetti Van Melle already had chosen.