Verbal clarity to champion fairness
How can we verbally distinguish ourselves clearly and effectively in the world of resource management?
Recycling Netwerk Benelux is a dynamic environmental organization driving systemic change towards reduced and sustainable product consumption, a cleaner environment, and a fairer world. Through effective lobbying for improved legislation and regulations, they advocate for policies that promote resource efficiency and combat environmental degradation. Their efforts extend beyond advocacy to actively fostering a transition towards more sustainable consumption patterns, contributing to a brighter, greener future for the Benelux region and beyond.
Redefine for relevance
As we began to reassess their identity, we introduced our BrandDefiner method and facilitated a BrandDefiner session to help formulate and refine their mission, vision, goals, activities, core values, and tone of voice. With a renewed mission, vision, and goals in place, we guided them through a comprehensive decision-making process for a new name to ensure a successful rebranding. This involved guiding them in conducting stakeholder consultations and facilitating creative brainstorming sessions. We helped them make an informed name choice by considering all aspects, aligning their new name with their core values and strategic objectives.
Harmonizing the brand for a sustainable future
Fair Resource Foundation’s new verbal identity, harmonizing with their mission epitomizes their dedication to sustainability. The new mission statement:
“Fair Resource Foundation aims to end the unsustainable, exploitative and polluting consumption of resources and help realize a society that works within planetary boundaries and supports broader well-being.”
The transformation from their previous name, Recycling Netwerk Benelux, underscores their evolution and sharpened focus on resource conservation. This clear and impactful vision is enhanced by their commitment to fostering a sustainable and equitable relationship with resources, respecting planetary boundaries, and ensuring dignity for all.
With the guidance of Globrands, we found new clarity in our mission and verbal identity, taking the time to choose a name that truly reflects our commitment to sustainability. Their support and collaboration were instrumental in our transformation, ensuring that our message resonates effectively and makes a significant impact.