Expertise meets affordability in a new name for cosmetic self-care
For consumers, accessing cosmetic treatments has never been easier. For providers, increasing competition has meant navigating an emerging brand category that overlaps with existing beauty and medical tropes. When BM Clinics decided to rebrand, they used the opportunity to establish a clear new voice and the name to match.
Botox branding on a realistic budget
Stephanie Litjens led the takeover of BM Clinics, a brand already known industry-wide for its expertise in injectables and medical aesthetics. Stephanie’s years of experience in beauty and skin care at SOAP, catering to the higher end of the market, drove her desire to create a brand that felt luxe while remaining affordable for consumers.
Globrands was brought onboard to develop a name that appeals to a broad audience, while reflecting a high-calibre approach to self-care. Through a strategic and creative process, our team arrived at a brand that embodies a fresh, empowering perspective on beauty: Fairday.
An easygoing name that does the heavy lifting
Fairday Clinics captures the essence of this brand’s new approach to aesthetic treatments—where expert care meets transparency and affordability. The name does this by evoking a sense of clarity, balance, and optimism.
This brand name is distinctive, ownable and appealing. “Fairday” is also ready for the future: while striking the exact right balance between quality and value for money, it provides flexibility to emphasize either side of the coin depending on the communications strategy of the day.
Digitally secured and future-ready
A strong brand comes with a strong online presence. Key domain names such as fairday.nl and fairdayclinics.com were secured to support the brand’s digital footprint.
Fitzroy, our partner at United Playgrounds, further developed the Fairday brand identity and campaign assets to help carry our strategic naming work into the world and the cosmetic market.
Fairday represents a new standard in aesthetic treatments—where expertise, transparency, and value come together seamlessly. Globrands founded an elegant and powerful brand that truly reflects our vision. The smooth, insightful and energising process resulted in a brand we are truly proud of.