A new name that modernised 'Vakantiereiswijzer' into an engaging international digital brand
Imagine a place where vacation memories come alive, shared by travelers just like you.
Vakantiereiswijzer was an early entrant in the Dutch online travel review market, establishing itself as a trusted resource for holiday planning. As the digital landscape evolved, the company recognized that its original name, meaning "holiday travel guide" in Dutch, had become limiting.
The descriptive nature of the name posed challenges for international expansion and modern brand recognition, prompting the company to consider rebranding strategies to better align with the current global travel market and digital trends.the current global travel market and digital trends.
The name "Zoover" cleverly combines "zooming" and "zoeven" (Dutch for "swiftly moving"), reflecting its mission to help travelers quickly and easily find and book their ideal vacations.
Now active in 19 countries, including the Netherlands, Belgium, Germany, the UK, France, Italy, Spain, and even the United States, Zoover has grown into a global community.
It’s not just a online brand: it’s a movement of travelers helping travelers, making the world a smaller, friendlier place one review at a time.