International name for consultants united under one banner
How do you make 64 independent offices around the world agree on a common brand name that conveys the right message through countless international linguistic and legal restrictions?
How do you convince the inventors of this great product that the creamy layer on the coffee itself should not be referred to in the name, if they want a strong worldwide brand?
Our clients include ABN AMRO Group, Achmea, Royal Ahold, Aegon, DE, DSM, Friesland-Campina, Groupe Danone, Heineken International, KLM, Royal KPN, Wolters Kluwer, Omega Pharma, Royal Philips, Shell, TEVA, Total and Lukoil.
