Verbal brand identity
Language is a fundamental part of brand identity. The brand name is the constant, recurring part, but descriptive sub lines and attractive slogans are also very prominent. Furthermore, language in all its forms is of course central to the interaction with customers. Less visible, but important for brand management, are brand positioning and central brand values.
language for achieving your goals
More than other brand elements, language provides direction. Language can enhance strategic focus, but it can also leave room for possibilities. That is a choice.
With language, you can create coherence between name, descriptive text, slogan and brand story. You can use it to clarify the relationship between propositions and range and parent brands.
good shared decisions
Language helps to make intuitive choices concrete. We make the underlying considerations transparent. Our processes provide clarity and support.
Globrands develops company names and names for products, services and online propositions, as well as slogans and labels.
We provide strategic advice in areas such as rebranding, brand identity and positioning. We assess existing naming, create order in brand portfolios and clarify the selection process in situations where multiple interests play a role.
We also conduct research, in the areas of trademark law, linguistics and amongst target groups and stakeholders.
Examples of work
identiteti en naam voor een combinatie van AMC en VUmc
Amsterdam Medisch Centrum
Vu medisch centrum
naamsysteem en naming manual voor merkportfolio
Sectorinstituut Transport en Logistiek
&Meer; haal meer uit je bankzaken
naam, categorienamen en slogan voor klantprogramma