A rock-solid name for a circular future
Concrete makes up for 8% of global CO₂ emissions. It’s one of the most pressing sustainability challenges in the built world. The company behind a breakthrough method to fully upcycle concrete had grown from one scientific discovery into a heavy-hitting cleantech innovator. That evolution called for a brand that could reflect its ambition, momentum and global relevance.
From research to industry
What began as a TU Delft spin-off is now a company capable of reshaping the concrete industry. Operating for years as C2CA Technology, this team has proved its patented process can turn end-of-life concrete into high-value circular materials. All at industrial scale. Their first full-scale factory has moved into development.
As the company grew, the name C2CA (meaning Concrete to Cement and Aggregates) no longer matched its ambition. It described what the technology did, but not what the company stood for. It lacked vision, distinctiveness and the ability to signal leadership in a market racing toward decarbonisation.
Our challenge was clear: this innovative company needed a name that could define the technological reference point for waste concrete upcycling. A name that could support a broader mission and resonate far beyond academic and engineering circles.
everox: seemingly-simple naming at its best
Globrands developed the name everox by bringing together ever and rox. ever nods to longevity and circularity. rox evokes, well, rocks. The natural raw material at the foundation of concrete and construction. These come together in a name that expresses everox’s transformative upscaling technology.
The name everox subtly carries the idea of circularity, while also being distinctive enough to stand out in a global industry. Its originality ensures it can be protected and trademarked internationally, an essential requirement for a company aiming to set the new standard in circular concrete.
Clear, strong, scalable
everox is short, memorable and internationally accessible. Its combination of softness (ever) and solidity (rox) mirrors the company character: scientifically advanced, but materially grounded. This signals everox as a strong partner brand for construction companies, climate-driven investors and policymakers seeking credible solutions for decarbonisation.
A brand ready for its next chapter
The rebrand marks the company’s transition from a research identity to a purpose-driven industry brand that reflects its ambition to make circular concrete the global norm and significantly reduce worldwide CO₂ emissions.
Renaming our company to everox captures exactly who we have become. The name perfectly reflects our mission to create lasting circular value from the materials our world is built on and to lead the transition to low-carbon concrete on a global scale.
Additional credits
Visual identity – Verve | United Playgrounds