Expert workshop: current or new name

This workshop has been developed to allow for good decision making about maintaining an existing name, versus developing a new one.

Globrands analyzes the current name and the possibilities that it offers. We compare these with examples of new names and their various strategic implications. We show all in combination with other verbal and non-verbal brand elements, and provide an estimate of the costs that the options entail.

This is a sound basis for a well-considered decision.

Client case: Tuum

What do you do when your name is no longer considered a brand name, but is used as an indicative term by comptetitors because of your success? Create a distinction again with a new identity and brand essence, design and new name.

View the full case