Amsterdam UMC is the name of the largest academic hospital in the Netherlands

After an intensive preparation, the two Amsterdam academic hospitals have started working together under a joint name: Amsterdam UMC, the largest academic hospital in the Netherlands. UMC stands for University Medical Centers.

Globrands was closely involved in the entire naming process of positioning, various creation rounds, extensive research, brand architecture and final trademark registration.

Logo and house style are from DartGroup and the implementation is carried out by VIM Group.

Read the case description here!