About us

We are an international naming and verbal branding agency.

We find the answer to the question behind the question. From a suitable positioning, we create distinctive language for what needs to be named. For companies, organisations, products and services.

We create new wording for new solutions so that they can become reality. Brand names, taglines and brand stories. Well-designed naming for brand portfolios that simplifies communication.

We offer inspiration and a clearer picture of your brand's future. From a strategic point of view, we look with you at the best solutions to achieve your goals. Steering and patient when desired, decisive and decisive when needed.

Our team

Michael Dijkstra Taurel
CEO and Brand strategist

Margot Jegerings
Naming and branding consultant

Geert Docter
Naming and verbal branding strategist

Camiel Verberne
Creative consultant

Judith Seghers - van ‘t Kruijs

Ian van Veen
Project-focused consultant

Milou Daniëls
Project-focused consultant

Martin van der Starre
Project-focused creative

Robert Röling
Senior research expert
from DirectResearch

Willemien Schneider
Brand consultant
from Novagraaf

Henriëtte Sandberg
Brand consultant
from Novagraaf

Maarten van Petersen
Project-focused copywriter

Erik Voskuijl
Senior brand consultant
from VIM Group

Our partners

Why Globrands?

Globrands does more than just name creation, we establish the foundation for brands. Therefore we always start with strategy, in the way you envisioned it. We immerse ourselves completely in the world of our client for every project and put that world into words to find one suitable name and language for the brand. Because of our worldwide network, this is possible in every culture and language. Our names do exactly what they’re supposed to do and therefore give your brand a head start.



Personal and involved

Global Naming Network


Boost for your brand

Worldwide name creation

Global Naming Network is the world’s leading network of independent naming consultants, with offices from Seoel and Geneva to New York and ShangHai. Together with our GNN partners, we have access to creative, cultural expertise and local market knowledge around the world. A unique network of agencies specialized in branding and naming that work together for a variety of clients in international teams in which consultants and creatives are deployed on a project basis.

Milaan (IT): Linda Liguori

Parijs (FR): Naemes

Barcelona (ES): Nombra
Madrid (ES): Nombra

Geneve (CH): Ad Marka

San Francisco Bay (US): Catchword
New York City (US): Catchword

Seoul (KR): Brandingcom

Shanghai (CN): Labbrand Consulting