Pushing boundaries with language you own
Our clients are often ambitious brands entering new territories. They can be scale-ups. Maturing brands targeting new categories or audiences. Or they're literally going international.
How far does your current naming strategy take your brand? Does it give you a strong presence where you have the best outlook?
Overcoming verbal hurdles
Existing naming can be holding back growth because of legal, linguistic and cultural issues. Sometimes the naming is too specific, limiting or immature. It may undermine the credibility of the brand’s ambitions.
We think in solutions. You could rename the existing brand, or launch a new entity specifically meant to realise the new ambitions. That could be an umbrella brand, a sub-brand or standalone.
Setting a new direction
Choices like this about brand structure affect the naming strategy for your brand. And it works the other way around: the naming you choose sets the direction for the brand structure.
Globrands develops a verbal identity that fits with your ambitions. We create naming scenarios that clarify the implications of your strategic choices.
We open up hearts and markets.
