New name for a merger

When a new brand is born out of several established ones, this offers good possibilities for a company name that is strong and telling from the beginning. Brand naming is an inspiring and motivating process that provides a focal point while building a new brand identity.

The dynamics of a merger

Each merger is different and has its own dynamics. The best way to involve management and employees varies, as well as the measure of consensus about the direction.


We can develop a name straight from a briefing and aim the decision process at acceptation by central stakeholders. However, since a merger affects everyone in an organisation, we can also provide several ways to make use of creativity present among employees and generate support for new naming.

Our broad experience allows us to get the optimal result in every situation and make sure that the new name provides a solid foundation for the new brand identity. Read more about organising support for a new name.

Examples of work

Amsterdam UMC
identiteti en naam voor een combinatie van AMC en VUmc

Amsterdam Medisch Centrum
Vu medisch centrum

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naamsysteem en naming manual voor merkportfolio

Sectorinstituut Transport en Logistiek

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&Meer; haal meer uit je bankzaken

naam, categorienamen en slogan voor klantprogramma

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