Client
Omega Pharma markets health and personal care products to which the end-consumer has access without a medical prescription (Over-The-Counter/OTC). With its innovative products, Omega Pharma aims to offer consumers the possibility of pursuing a healthy lifestyle and experiencing a better sense of well-being.
In approximately a decade, Omega Pharma transformed itself from a relatively small Belgian company into a multinational organisation with operations in 35 countries. This transformation was largely based on a well crafted buy-and-build strategy, that was executed in an era during which few large global corporations focused on the OTC industry.
briefing
The client asked for a name for a product against hay fever, which can be protected worldwide. The product is available without a medical prescription, so the name had to be easy to remember, distinguishable and sound trustworthy.
result
The name Prevalin enables Omega Pharma to appeal directly to consumers who are looking for a good product against hay fever.