Omega Pharma markets health and personal care products to which the end-consumer has access without a medical prescription (Over-The-Counter/OTC). With its innovative products, Omega Pharma aims to offer consumers the possibility of pursuing a healthy lifestyle and experiencing a better sense of well-being.
In approximately a decade, Omega Pharma transformed itself from a relatively small Belgian company into a multinational organisation with operations in 35 countries. This transformation was largely based on a well crafted buy-and-build strategy, that was executed in an era during which few large global corporations focused on the OTC industry.
The client asked for a name for a product against hay fever, which can be protected worldwide. The product is available without a medical prescription, so the name had to be easy to remember, distinguishable and sound trustworthy.
The name Prevalin enables Omega Pharma to appeal directly to consumers who are looking for a good product against hay fever.