Philips GoGear: international name for product range

Client & background
Royal Philips Electronics of the Netherlands is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. Philips is a world leader in healthcare, lighting and lifestyle products for personal well-being and pleasure, with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”

Develop a unique worldwide ownable name, working together with the Philips brand and the visual in order to convey the concept of combining entertainment, communication and information to be experienced in a personal environment, anytime, anywhere. The core categories to be addressed are entertainment and communication when you want it, self-expression and social recognition with customised solutions and ‘icon’ products, creative freedom to do what you want, when you want and share with whom you want.

Philips GoGear is a series of small flash memory and hard drive-based personal electronic devices from Philips. The line includes digital cameras, digital audio players, and audio recorders. The GoGear line is named for the size of its products, all of which are rather small and portable. The digital audio players in the series are primarily designed to compete against the Apple iPod. Philips GoGear, freedom to select, freedom to sample.