Ovalert: name for product

In order to know when to inseminate animals, a farmer has to keep a close eye on the cattle. This requires expertise and time, while mistakes are costly.

Ovalert takes this task over by keeping track of the animals’ activity. Activity is a sign that an animal ovulates, after which there is a period of enhanced fertility. The data is sent over a wireless network to software that indicates the optimal insemination moment.

The name Ovalert, in which the words ‘ovulation’ and ‘alert’ can be recognised, is understood by all farmers in the western world.