InStyle: international name for product range

Hoya is one of the world’s largest manufacturers of ophthalmic lenses. We regularly provide naming for Hoya’s brand portfolio. Their products are constantly changing thanks to technological innovation.

InStyle is the name for a worldwide range of multifocal glasses of more than average quality.

The term ‘style’ has a classy connotation and matches with the product’s promise that it allows you to do things in more different ways.

The range contains the product series LifeStyle, MyStyle and WorkStyle – also named by Globrands.