Hi-Vision LongLife: brand architecture + international name

Hoya is one of the world’s largest manufacturers of ophthalmic lenses. We regularly provide naming for Hoya’s brand portfolio. Their products are constantly changing thanks to technological innovation.

Under the brand Super HiVision, Hoya offers the most scratch-resistant anti-reflective lens coating available.

With Hi-Vision LongLife, Hoya raises the bar again: this coating makes the anti-reflective coating both scratch and water resistant and easy to clean.