The Greenery B.V. is one of the leading concerns in Europe in the vegetable, fruit and mushroom sector. The main activity of The Greenery is to provide a complete range of vegetables, fruit and mushrooms to supermarket chains in Europe, North America and the Far East throughout the year. The Greenery U.A. changed their name into Coforta in order to emphasize the difference with the (almost identically named) sales company The Greenery B.V.
Coforta’s strategy is aimed towards qualitative combining of supply, while leaving room for individual entrepreneurship.
The new name expresses power and collaboration.