Globrands joins United Playgrounds!

At Globrands, we believe that staying ahead in the market requires constant innovation and embracing new opportunities. That’s why we are thrilled to announce our partnership with United Playgrounds, a move that will expand our network and enhance our capabilities in the digital era.

Collaboration has always been a cornerstone of our strategy. As the number of international clients grew, we established the Global Naming Network in 2010. With offices spanning from Seoul to Singapore and Paris to Istanbul, this network comprises 12 agencies specializing in verbal branding and naming. Through this collaboration, we can offer clients not only global reach but also local expertise and cultural insights.


As digitalization continues to revolutionize the branding and naming landscape, we recognize the importance of integrating digital expertise into our work. That’s precisely why we’ve joined forces with United Playgrounds—an agency group renowned for its digital marketing prowess. Their expertise in branding, design, development, content, and data-driven marketing campaigns perfectly complements our strengths.

Network agency

While Globrands joins United Playgrounds, we will retain our distinct identity, team, and independent position. However, this collaboration will open up new possibilities for our clients. Rebranding projects can now be expanded to include a wider range of services, from identity and marketing to design and tech.

Founder and CEO of Globrands, Michael Dijkstra Taurel, expresses his enthusiasm about this partnership:

Joining United Playgrounds expands our reach while helping them make their offerings even more complete. After all, within the group’s major branding projects and their impact, nothing should be left to chance.

With a rich history of 40 years, we have been privileged to advise esteemed brands such as Senseo, Thalys, Essent, Stellantis Group, Actimel, Nouryon, Intel Arc, Geldmaat, Engie, Vitens, and DigiD on their search for strong brand names and verbal identity. We are excited about the future and look forward to continuing our work, offering more comprehensive services and capabilities in-house.

Playground for the remarkable

United Playgrounds recently launched its new international proposition, “Playground for the remarkable.” Aligned with this vision, the group focuses on crafting international, scroll-stopping, and modern brands. As part of their expansion, United Playgrounds is venturing abroad this year. By joining forces with Globrands, the group is further strengthening its expertise in strategy, naming, and verbal branding.

Diederik Breijer, Founder and CEO of United Playgrounds, emphasizes the significance of this collaboration:

In a world where dynamic brands are constantly searching for their essence and unique place, a skill set at the basis of (new) brands, brand portfolio management, and positioning is in demand. Globrands has proven, like no other, to master this to perfection and has been the sought-after advisor for many in the market for years, and for good reason.

Want to know more?

If you have any questions about our partnership with United Playgrounds or would like to learn more, please don’t hesitate to contact us. We are thrilled about the opportunities this collaboration brings and are eager to embark on this exciting journey together.

For more information about United Playgrounds, visit