For the Helpers: name for online platform aimed at a victims’ environment

How do you communicatie with an audience that does not know they are a target group?
And how do you contribute to something that feels natural to most people? 

Two questions that come together beautifully on the platform ‘For the Helpers’. That is the new name that the online platform of Victim Support Netherlands got on the 22th of February 2021, the European Day of the Victim.

Discover our approach, the way we named this target group and why the name ‘For the Helpers’ offers space and value for the role that the environment of a victim can play in a certain situation.