Yuma

Yuma brings together respective industry leaders—Total Design, XPLUS, Luminis, and BPSOLUTIONS—to create a network that delivers end-to-end solutions for digital transformation. This group blends cutting-edge technology with empathy, pragmatism, and hands-on expertise. By prioritizing teamwork, thought leadership in customer service, and innovation at every turn, Yuma is positioned as a formidable challenger in the digital space.

Globrands was tasked with creating a name that encapsulated the group's mission: merging technological excellence with human-centric transformation. Through a strategic and creative process, we arrived at a name that is concise, globally accessible, and deeply meaningful—Yuma.

Yuma subtly echoes the word "human," speaking directly to their own philosophy. As a tight, four-letter name, it's easy to pronounce, remember, and recognize across the world. The name also holds rich symbolic value: in Hopi, Yuma means "sun" or "light," representing energy and progress. Additionally, Yuma is the name of a river, symbolizing flow, movement, and transformation—aligning perfectly with the brand's vision of guiding businesses through seamless digital change.

Yuma has been successfully registered as a wordmark across Europe, ensuring its strong brand protection. Key digital assets, including the .com domain, were been secured to support the Yuma's online presence and growth. Lastly, Globrands secured the domain weareyuma.com to reflect its collective identity as a group.

After the name Yuma was selected, Total Design developed the brand identity, story and design. Since collaborating with Globrands, Yuma has also grown further and now also includes B12 Consulting, Aprico, and Freedom of Dev.